Sales Feature
Know why your MRR
went up or down
this month.
Hipcall builds a monthly recurring revenue (MRR) waterfall from your deals: what you started with, what each movement added or took away, and where you ended.
$42,000
+$3,200
+$900
+$600
−$400
−$1,100
+$300
$45,500
Opening
New
Upsell
Upgrade
Downgrade
Churn
Price change
Closing
Why it matters
Every movement, named
New, upsell, upgrade, downgrade, churn, and price change each get their own bar, so growth and loss are never netted into one number.
Price rises kept apart
Price changes have their own line, so a price increase is not mistaken for growth.
Drill into who and why
Break it down by pipeline, account owner, partner, and churn reason.
No spreadsheet to maintain
MRR comes from the products on each deal, and every movement comes from the deal that caused it.
How It Works
Set up in four steps
- 1
Sell with products
Deals with recurring lines carry their own MRR.
- 2
Record every change as a deal
Upsells, upgrades, downgrades, and renewals each have their own deal.
- 3
End subscriptions with a reason
When a customer leaves, the churn shows up in the right month with its reason.
- 4
Open the report
Pick a month and a currency and read the waterfall.
Use Cases
Built for how your team sells
Board meeting
The founder shows the MRR waterfall instead of a hand-built spreadsheet.
A bad month explained
MRR dropped. The waterfall shows two downgrades and one churn, all with the reason "budget cuts".
Partner channel growth
The partner breakdown shows how much new MRR came through resellers this quarter.
FAQ
Frequently asked questions
A subscription ended for a reason other than a renewal, upgrade, or downgrade—when the customer asked to leave or the payment failed.
Each view shows one currency. Hipcall does not convert between currencies.
Yes. MRR is calculated from recurring product lines on deals.
No. Price changes have their own line in the waterfall, so a price rise is never mixed up with new business or upgrades.
Related features
Subscription and Renewal Management
Renewals, upgrades, downgrades, and churn reasons
Learn moreProduct Catalogue and Pricing
Products, line items, taxes, and MRR
Learn morePayment Tracking and Collections
Payment schedules, reminders, and overdue tracking
Learn moreSales Management Software
From first call to final payment: pipeline, quotes, subscriptions, and collections.
Learn moreSee your MRR the way investors ask for it
No contracts, no hardware, no credit card.