Facebook Conversions let you see how many times a specific action was completed. The number of conversions that are attributed to impressions, clicks or visits will vary depending on the attribution settings you choose.
When this happens (Triggers)
Do this (Actions)
Create task Creates a new task.
Update task Updates an existing task.
Create contact Creates a new contact.
Update contact Updates an existing contact.
Create company Creates a new company.
Update company Updates an existing company.
Create deal Creates a new deal.
Update deal Updates an existing deal.
Call init When a call start.
Call hangup When the call hangup.
Create callback When the caller create a new callback request.
Send Purchase Event Sends a purchase event to facebook.