Why are the Sales Apps Used For?
A company has a lot of expenses except the production cost of the product or service. If we give a general name, we can say that these expenses are marketing expenses. These expenses are for product or service discontinuation announcements and convince potential customers or customers to purchase or repurchase. Such as campaigns, promotions, marketing and sales employee cost, etc…But with sales apps, companies save a lot of costs by digitizing sales. Through sales apps, it has the functions that a salesperson or team should do.
Sales Apps start self-promotion after a certain sales. Because another feature of search engines is that they highlight the most visited and the most made sales. When you search for a product or service, it appears in the first or last place accordingly. The more the product or service is being made sales, the more people discover it. In this way, the more people will visit, the more it highlights. Thus, you get an upward benefit marketing or advertising cycle.
When the customer makes a purchase, apps need to their some information for completing the sale. Sales apps demand this information for making these free membership by customers and the customer chose to consents to provide certain personal information. In this way, companies create their own customer data and can use their CRM systems more effectively. This enables the company to create target groups more easily and enables them to create a strategic long or short-term marketing plan based on the data.
Sales apps can also view what product or service customers are looking at and identify what the customer needs. These analyzes can be forwarded to the R&D department so that products or services can be developed or a new product can be introduced to the market according to market needs.
Uses the like or dislike buttons, the companies can learn the personal preferences of the customer. They can define the customer persona by receiving feedback through the comments. Thus, it can make customization or personalization easier and companies can present unique campaigns for customers.
Benefits of Using Sales Apps
Today, the digital world provides instant and correct information flow whenever and wherever companies want. Companies can directly review the data in your company and the new incoming instant data with sales apps. If companies what to check a situation, they do tracking everything. At the same time, you do not miss any data, so you are less likely to take any false results.
Another thing is that companies need to archive all documents and it’s hard to find when needed. Over time, old documents can be lost and difficult to copy. But apps convert documents to data. Data do not take up any physical space. It is much easier to keep it and copy it. In addition, the risk of data loss is very low. You can do tracking everything whenever you want without wasting time.
Imagine that you have come home and you have an awful and exhausting day. You feel too lazy to go shopping after work. You may probably want to spend more time relaxing rather than shopping. At this point, sales apps are very useful. Just by doing research on the Internet, you decide what to buy. You don’t need to go to the shops. You get a huge time saver and you don’t have to waste your time face-to-face shopping.
It has an advantage not only for customers. Also, it has for companies too. For example, analysis of sales figures, profit, and turnover in all stores is made. You can sell from one place to a specific location and you have a geographic segment. These analyzes can be done daily as soon as possible. In Sales apps, you have only an online store. So you can make sales to many places from an online store. In addition, you can follow and analyze many factors such as sales, turnover, and profit from moment to moment. For this reason, you do not have to wait for a certain time and there is no waste of time.
To sum up, companies can view all the movements of your business, not the financial and sales status, without waiting for the end of the day or the weekend with sales apps. Another advantage is you don’t have limitations about the geographical factors. The important thing is where you want to make sales. Also, customers can be purchase without face-to-face shopping by using sales apps. It is much more effortless and easy.
Keeping in Touch With Team
Sales Apps provide to work with different departments and teams. Sales apps can collect a variety of data. These data are customer preferences, which product or service customers prefer (new trends), customers’ purchasing criteria, the total number of sales, revenues, shipping costs, things that customers see missing and expect you to improve, areas where you make a difference, etc. These data enable more realistic analyzes and facilitate the transfer of information between departments and teams. This ensures that the team is in constant communication and more effective teamwork.
Sales apps continue to transfer data continuously. For this reason, short-term changes are observed rapidly. Thus, teams can be noticed to constantly instant changes. If there is a situation that needs to be prevented, it ensures to prevent what it is. For this, it ensures that the teams work collectively and dynamic and that keeping touch with other teams.
To sum up, the company is holistic. Any kind of little change can be affected all departments. From the IT department to the HR department or from the Marketing department to the Finance department, everything is connected to each other. Sales Apps keeps the information flow more lively and effective. For this reason, teams and departments have to establish a good communication network and keeping touch with teams.
The 4 Best Sales Apps to Increase Sales
Hubspot’s Products and Services
Hubspot is a software company founded in 2006 by Brian Halligan and Dharmesh Shah. Hubspot’s products and services are for companies. It is used in companies’ marketing, sales, management, and customer service or customer support departments. It also has integration features for PieSync, salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM, and more. All products have two options, Free and Premium.
CRM – Customer Relationship Management
CRM – Customer Relationship Management is a software system that helps the business to establish communication with the customer. Companies enable the communication established from many communication channels with the customer. But CRM takes down these channels to a single channel. In this way, many different channels and areas can be easily managed from a single tool. It also creates and saves the company’s database.
It is a marketing automation software that features the management of your company’s marketing department, the management of your marketing campaigns and promotions, and customer data analysis. Features:
- Social Media Management
- Form or Survey Builder
- Marketing Automation
- Email Marketing
- Account-Based Marketing
- Lead Tracking & Management
- Marketing Analytics
- Salesforce Integration
It is a CRM system that enables the company to establish more effective communication and customer engagement. Also, it contributes to provide making sales process. Features:
- Email Tracking & Notifications
- Email Templates & Scheduling
- Document Management & Tracking
- Call Tracking & Recording
- Contact Management & Customer Profile
- Appointment & Meeting Scheduler
- Sales Automation
- Sales Analytics and Reporting
- Pipeline Management
- Contact, Deal & Task management
CMS – Content Management Software Hub:
CMS is a software product that helps to create a website and is used to create different content and designs with a CRM-supported. It provides that websites are optimized for every device. It allows the personalization of the website for each different customer. Additionally, CMS provides an enterprise-class web application firewall. Supported with SSL, private CDN, SSO subscriptions and etc.
- SEO recommendations
- Website themes
- Fully integrated CRM
- Drag-and-drop editor
- Adaptive testing
- Contact attribution reporting
- Local website development
- Serverless functions
- Developer Docs & Community
- Dynamic content Code alerts and 24/7 Security Monitoring & Threat Detection
- Content delivery network & Custom CDN configuration
- Standard SSL certificate
- Activity Logging & Partitioning
- Site performance monitoring
- Reverse proxy configuration
Service Hub is a CRM integrated product that helps the customer service system. It provides the management of all customer service communication channels. Records of communication with the customer are recorded in written or audio form and additionally converted into data. This data is recorded and secured.
- Measuring and Help the development of employee performance
- Customer Feedback Surveys
- Provide analyzing customer feedback
- Shared Inbox
- Integrated CRM Platform
- Reporting Dashboards
- Automated Customer Service
- Team email
- Live chat
- Ticket creation bots
- Meeting scheduling
- Create the frequently asked question charts, articles, videos, and documentation
- Customer service automation
- Knowledge base
- Multiple ticket pipelines
- Video creation
- Custom support form fields
Operations Hub is the software system that provides synchronization of customer data and a business automatic instruction system.The data is integrated with the CRM system. The contribution of CRM’s the data is integrated into the system 24/7 and can be checked and processed at any time. It can also be used for the company’s departments and for cross-departmental management. It connects software systems and sales apps for the company. If give an example, it has functions such as bidirectional synchronization, custom field mappings, filtering, and history synchronization to keep all your teams organized. Features:
- Data Sync
- Data Quality Automation
- Custom Properties
- Programmable Automation
- Workflow Extensions
- Team Management and Permissions
- Expanded operational capacity
Zendesk was founded in San Francisco. Zendesk is CRM-powered cloud software that allows you to connect with customers through any channel. When the issue problem, the Zendesk solution offers a customizable front-end portal, live chat features, and integration with sales apps like Salesforce and Google Analytics. It is also integrated with CRM-Customer Relationship Management. The company’s customers record communication by phone, chat, e-mail, social media, or any communication channel. It converts documents into data and stores them securely. In addition, Zendesk enables customer services to work more effectively by collecting communication channels and the data obtained on a single platform. Zendesk is used in a wide variety of vertical markets, from small to large, including technology, government, media, and retail.
Salesforce’s Service and Products
Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco. IBM, Accenture, and Saggezza are working together to integrate Salesforce cloud-based services into their business. Salesforce is the task and issues management tool. It provides tracking capabilities for increased cases and conversation features for social networking. Web sites have analytical tools and functions such as email alerts, Google search. In addition; It provides Customer Relationship Management – CRM service. There are many varieties.
- Commerce Cloud
- Sales Cloud
- Data Cloud (including Jigsaw)
- Marketing Cloud
- Community Cloud (including Chatter)
- Manufacturing Cloud
- Analytics Cloud
- App Cloud,
- Vaccine Cloud
There is Salesforce PaaS feature the different from some competitors.Force.com is a platform as a service that allows developers to create plugin applications that are integrated into the main salesforce.com application. These third-party applications are included in Salesforce.Force.com platform renews usually available as full versions every three years. Because the platform is offered to their developers as a service, each of the development samples receives all these updates.
Experience Cloud or Community Cloud, Salesforce provides the ability to create online web property for external cooperation, customer service, channel sales, and other special portals in the samples of their products or services to their customers. Sales Cloud has integration with Cloud Cloud and sales apps. In this way, customization is provided with ease.
Work.com is an old known name Rypple is a social performance management platform that aims to improve managers and employees to improve business performance. Rypple has partnered with Facebook and they create “Loops”, short versions for Feedback Loops.Work.com provides that collect feedback from co-Workers, progress toward goals and coaching from supervisors for performance review.
Finally, Work.com has created and developed a more formal management methodology called OKR – Objectives and Key Results for Spotify in 2011. SalesForce.com has purchased Rypple in 2012 and changed the name to Work.com.
myTrailhead is an online training platform that can be customized according to customers. The platform provides special education content to the uses of Salesforce users. It also allows users to create and publish their own educational content and programs.
Salesflare is a CRM system used by small and medium-sized B2B businesses. While users usually get a member of a place, there is a permission or allow box at the bottom. If the user ticks these boxes, it collects data, automating data entry that the user would normally have in a CRM. Salesflare is with the integration of CRM system; sales tracking and automation, integration features on your website or sales apps, to measure whether the product is trending, etc… It also has email monitoring, extensive personal emailing capabilities, A/B testing, social integrations, sales analytics, and an automated address book. It can also be used on all devices. Features:
- Contact & Account Management
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Quote & Order Management
- Customer Contract Management
- Marketing Automation
- Email Marketing
- Lead Management
- Social Collaboration Features
- Social Network Integration
- Mobile User Support
Sales apps are a tool that allows the customer to shop on a digital platform. There are many reasons why companies use sales apps.
- Sales Apps provides more effective and cheaper advertising in the digital environment.
- Sales apps membership is required for customers to perform some operations. Thus, obtaining the permission of the customer, it ensures the collection of customer data.
- Determine market and customer needs.
- Feedback can be received from the customer through the scoring or rating system and comments. Thus making it easy to customize or personalize.
- Information flow is provided with Sales Apps , and you can notice and solve problems in your departments.
- It provides resources for the company’s self-development.
Benefits of Using Sales Apps
- Tracking Everything
The benefit of digitalization, people can now access the right information faster, whenever they want, without waiting. Using Sales apps, companies can directly review data and new incoming instant data. If we keep it simple; you can do tracking everything whenever you want without wasting time.
- Saving Time
When the customer using the sales apps, they save time spent commute shopping, time to do product research, waiting time at the payment line.
When companies use sales apps, they can view all their transactions without waiting for the end of the day or the weekend. Sales apps provide to no longer wait for collect data. Thus, companies can save time.
- Keeping in Touch With Team
Sales apps can collect a variety of data. This data is a more realistic analysis and facilitates the transfer of information between departments and teams. This allows the team to stay in constant communication and work more effectively.
Sales Apps Examples
- Hubspot is a software company. Products are integrated with CRM. It is used in companies’ marketing, sales, management and customer service or customer support departments.
- Zendesk is a CRM-powered cloud software that allows you to connect with customers through any channel. When a problem came out, Zendesk can offer solutions to a customizable front-end portal with the integration of sales apps. Zendesk is used in a wide variety of vertical markets, from small to large, including technology, government, media, and retail.
- Salesforce.com, Inc. is a cloud-based software company.Also it is a PaaS company. Salesforce is the task and issues management tool. It provides tracking capabilities for increased cases and conversation features for social networking Web sites have analytical tools and functions such as email alert, CRM, Google search, etc.
- Salesflare is a CRM system used by s B2B businesses Salesflare has features are sales tracking and automation, integration features on your website or sales apps, measuring whether the product is trending.
If you are interested in Sales topic, you can take a look at our another blog posts that are related to Sales.